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Watch the Video Tutorial:
How to Create a Maximise Conversions Bid Strategy in Google Ads
1) Login to your Google Ads account
2) Navigate to Tools (left-hand-side menu)
3) Open the Budgets and bidding drop-down menu and select Bid strategies
4) Click the "+" symbol and select Maximise Conversions
5) Give your Bid Strategy a name
6) Select the campaigns you would like to assign this bid strategy to (optional)
7) Tick the "Set a target cost per action" option and input the Maximum Target CPA (optional)
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Frequently Asked Questions on Creating a Maximise Conversions Bid Strategy in Google Ads
What is the Maximize Conversions bid strategy in Google Ads?
The Maximize Conversions bid strategy is a Smart Bidding option that automatically sets bids to help you get the most conversions within your budget. It uses Google’s machine learning to optimize bids in real time based on signals like device, location, time, and audience intent.
How do I create a Maximize Conversions bid strategy in Google Ads?
Log in to your Google Ads account.
Go to Campaigns → Select the campaign you want to edit.
Click Settings → Bidding → Change Bid Strategy.
Select Maximize Conversions from the list of automated strategies.
(Optional) Set a maximum CPC bid limit to control spend.
Click Save.
Your campaign will now automatically adjust bids to drive as many conversions as possible within your daily budget.
When should I use Maximize Conversions?
This strategy works best when:
You have consistent conversion tracking already set up.
Your goal is volume over efficiency (e.g., generating more leads).
You have enough daily budget to allow Google’s algorithm to learn.
It’s ideal for campaigns focused on growth, testing, or lead acquisition.
What are best practices for using Maximize Conversions?
Ensure conversion tracking is accurate and reliable.
Avoid setting overly low budgets — the algorithm needs flexibility to optimize.
Let the strategy run for at least 2–3 weeks to exit the learning phase.
Monitor cost per conversion (CPA) to make sure spend aligns with goals.
Test switching to Target CPA later for more efficiency once stable.
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