top of page
🚀
Watch the Video Tutorial:
How to Create Negative Keyword Lists in Google Ads
1️⃣ Access Google Ads
2️⃣ Navigate to Tools & Settings
3️⃣ Click on Negative keyword lists under Shared Library
4️⃣ Create a new Negative keyword list and include the keywords to exclude (remember that negative keywords follow the same keyword match types)
5️⃣ Apply the Negative keyword list to one or more of your campaigns
How to Lorem ipsum dolor sit amet
-
Step 1
-
Step 2
-
Step 3
Frequently Asked Questions on Creating Negative Keyword Lists in Google Ads
What is a negative keyword list in Google Ads?
A negative keyword list is a group of terms that prevents your ads from showing on irrelevant searches. By excluding these keywords, you ensure your ads only appear for high-intent, relevant queries, helping you save budget and improve ROI.
How do I create a negative keyword list in Google Ads?
Go to your Google Ads dashboard → Tools & Settings → Shared Library → Negative Keyword Lists.
Click + New List.
Name your list (e.g., “Irrelevant Searches” or “Competitor Names”).
Add the keywords you want to exclude — one per line.
Click Save.
You can later apply this list to one or more campaigns directly from the same section.
Can I use one negative keyword list across multiple campaigns?
Yes. Shared negative keyword lists can be applied to multiple campaigns simultaneously. This saves time and ensures consistent filtering — especially useful for accounts with several campaigns targeting similar audiences or products.
What are best practices for managing negative keyword lists?
Review your Search Terms Report weekly to find new irrelevant queries to exclude.
Avoid overusing negative keywords that could block valuable traffic.
Group keywords by intent — e.g., “research terms,” “competitors,” or “job seekers.”
Regularly refine your list as your campaigns and products evolve.
bottom of page