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Watch the Video Tutorial:
How to create % of Daily Budget Spent Custom Metric in Google Ads
1) Login to your Google Ads account
2) Navigate to Campaigns
3) Click on the Columns button (above your reporting table)
4) Click on the pen symbol next to Custom
5) Click to add a Custom column
6) Name your custom metric (% Daily Budget Spent)
7) Select Percent (%) under Data format
8) Insert the below formula:
(Cost / report_days_count()) / Daily Budget
Save and insert the new custom metric to your reporting table
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Frequently Asked Questions on creating % of Daily Budget Spent Custom Metric in Google Ads
What is the “% of Daily Budget Spent” custom metric?
The “% of Daily Budget Spent” custom metric helps you monitor how much of your campaign’s daily budget has been used at any given time. It’s a simple way to track pacing throughout the day, ensuring you don’t overspend or underspend relative to your targets.
How do I create a “% of Daily Budget Spent” custom metric in Google Ads?
Go to your Google Ads dashboard → Reports → Custom.
Click + Custom Metric.
Name it % of Daily Budget Spent.
Enter the formula:
(Cost / Daily Budget) * 100
Can I use this metric across multiple campaigns?
Yes. Once created, the custom metric can be applied across all campaigns that use daily budgets. It updates automatically based on real-time spend data, allowing you to compare pacing between campaigns side by side.
What are best practices for using the “% of Daily Budget Spent” metric?
Monitor the metric midday to identify campaigns overspending early.
Combine it with Impression Share or Conversion Volume for better context.
Adjust ad schedules or bid strategies if pacing is too fast or too slow.
Use automated rules to pause or alert you when spend exceeds 90% before noon.
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