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How to Create Placements Exclusion List in Google Ads
1) Login to your Google Ads Account
2) Navigate to Tools (left-hand-side column)
3) Open the "Shared library" dropdown menu
4) Select "Exclusions lists"
5) Select "Placement Exclusion lists"
6) Click the + button and add a New list
7) Name your Placement exclusion list
8) Add your placement exclusions - you can exclude:
➡️ Websites
➡️ YouTube channels and YouTube videos
➡️ Apps
➡️ App Categories
9) Save your placement exclusion list
10) Select your newly created placement exclusion list and
11) Click "Apply to campaigns"
12) Select the Display or Video campaigns you would like to apply your exclusion list and apply
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Frequently Asked Questions on Creating Placements Exclusion List in Google Ads
What is a placement exclusion list in Google Ads?
A placement exclusion list is a shared resource that lets you block specific websites, apps, or YouTube channels across multiple Display or Video campaigns. It ensures your ads don’t appear on low-quality, irrelevant, or brand-unsafe placements.
How do I create a placement exclusion list in Google Ads?
Log in to your Google Ads account → Tools & Settings → Shared Library → Placement Exclusion Lists.
Click + Add List.
Name your list (e.g., “Brand Safety Exclusions”).
Add the URLs, apps, or YouTube channels you want to exclude.
Click Save.
Apply the list to selected campaigns by clicking Apply to Campaigns.
Can I apply one exclusion list to multiple campaigns?
Yes. Once created, a placement exclusion list can be applied to any number of campaigns in your account. This helps maintain consistency and saves time if you manage multiple Display or Video campaigns under the same brand.
What are best practices for managing placement exclusion lists?
Update the list monthly based on Placement Reports performance.
Add irrelevant or low-engagement sites that waste budget.
Include competitor websites if you want to avoid showing ads there.
Use brand safety tools or third-party reports to identify risky placements.
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