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Watch the Video Tutorial:
How to Create & Use Remarketing Audiences in Meta Ads
1️⃣ Access your Meta Business Manager (Meta Business Suite)
2️⃣ Navigate to Audiences (under the "All Tools" menu)
3️⃣ Create a Custom Audience
4️⃣ Select Website
5️⃣ Define the Remarketing conditions either using Website URLs or Events
6️⃣ Save your Audience
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Frequently Asked Questions on How to Create & Use Remarketing Audiences in Meta Ads
What are remarketing audiences in Meta Ads?
They are audiences built from people who already interacted with your brand so you can show them more relevant follow up ads.
Do I need a pixel for remarketing?
Yes for website visitors, but no for lead forms, social engagement and video viewers because Meta tracks those automatically.
How far back can I go when building remarketing audiences?
You can go up to 180 days for website and engagement audiences and up to 365 days for customer lists.
Can I remarket to people who visited specific pages?
Yes, you can create audiences based on URL rules so only visitors of certain pages are included.
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