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Watch the Video Tutorial:
How to create a Reverse Path Exploration Report in Google Analytics
1) Login to your Google Analytics account
2) Navigate to Explore (Left-hand-side menu)
3) Select Path Exploration
4) Click the Start again button
5) Select ENDING POINT
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Frequently Asked Questions on How to create a Reverse Path Exploration Report in Google Analytics
What is a Reverse Path Exploration report in GA4?
It’s an analysis that shows which pages or events users completed just before reaching a specific end point.
How do I create a Reverse Path Exploration in GA4?
Open Explore, choose Path Exploration, and switch the view to Ending Point to analyse steps leading into a final event.
Why would I use a reverse path instead of a forward path?
It helps you see what users do immediately before converting, revealing high-impact touchpoints.
Can I filter a Reverse Path Exploration by audience or device?
Yes, you can apply segments to see how different user groups arrive at the same end point.
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