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Watch the Video Tutorial:
How to Create a Target CPA Bid Strategy in Google Ads
1) Login to your Google Ads account
2) Navigate to Tools (left-hand-side menu)
3) Open the Budgets and bidding drop-down menu and select Bid strategies
4) Click the "+" symbol and select Target CPA
5) Give your Bid Strategy a name
6) Select the campaigns your would like to assign this bid strategy to (optional)
7) Input your Target CPA
8) Click on Advanced options and input a Maximum bid limit (optional)
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Frequently Asked Questions on Creating a Target CPA Bid Strategy in Google Ads
What is a Target CPA bid strategy in Google Ads?
The Target CPA (Cost Per Acquisition) bid strategy automatically sets bids to help you get as many conversions as possible at your target cost per action. It uses Google’s machine learning to predict which clicks are most likely to convert and adjusts bids in real time.
How do I create a Target CPA bid strategy in Google Ads?
Go to your Google Ads dashboard → Campaigns → Settings → Bidding.
Click Change Bid Strategy → Target CPA.
Enter your desired CPA value (e.g., $10 per conversion).
Review optional settings like Device adjustments or Bid limits if needed.
Click Save.
Google will then optimize your bids to meet your target CPA while maximizing conversions.
When should I use the Target CPA bid strategy?
Use Target CPA when your campaign already has consistent conversion data (ideally 30+ conversions in the last 30 days). It’s best for advertisers who want to control cost per lead or sale while maintaining steady volume.
What are best practices for setting a realistic Target CPA?
Start with a CPA close to your historical average to give the algorithm enough flexibility.
Avoid frequent changes — allow 2–3 weeks for the system to learn and stabilize.
Use broad match keywords and responsive ads to give AI more conversion opportunities.
Monitor conversion volume and CPA trendlines to fine-tune over time.
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