top of page
🚀
Watch the Video Tutorial:
How to Create a Target ROAS Bid Strategy in Google Ads
1) Login to your Google Ads account
2) Navigate to Tools (left-hand-side menu)
3) Open the Budgets and bidding drop-down menu and select Bid strategies
4) Click the "+" symbol and select Target ROAS
5) Give your Bid Strategy a name
6) Select the campaigns you would like to assign this bid strategy to (optional)
7) Input the Target ROAS
8) Click on Advanced options and input a Maximum bid limit (optional)
How to Lorem ipsum dolor sit amet
-
Step 1
-
Step 2
-
Step 3
Frequently Asked Questions on Creating a Target ROAS Bid Strategy in Google Ads
What is a Target ROAS bid strategy in Google Ads?
Target ROAS (Return on Ad Spend) is an automated bidding strategy that helps maximize conversion value while aiming for a specific return on every dollar spent. For example, if you set a target ROAS of 400%, Google Ads will try to generate $4 in revenue for every $1 spent on ads.
How do I create a Target ROAS bid strategy?
Go to your Google Ads dashboard → Campaigns → Settings → Bidding.
Select Change bid strategy → Target ROAS.
Enter your desired ROAS percentage (e.g., 400%).
Optionally, set minimum and maximum bid limits.
Click Save to apply the strategy to your campaign.
Google will start optimizing bids automatically based on your performance data.
When should I use Target ROAS bidding?
Use Target ROAS when your campaign tracks conversion value (like purchase revenue) and you have enough historical conversion data — ideally at least 15–30 conversions in the past 30 days. This strategy works best for e-commerce and revenue-focused campaigns.
What happens if my campaign doesn’t have enough conversion data?
If your campaign lacks sufficient conversion volume, Google may struggle to optimize effectively. In this case, start with a Maximize Conversion Value strategy until enough data accumulates, then switch to Target ROAS for more precise performance control.
bottom of page