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Watch the Video Tutorial:
How to Create an Unskippable Video Campaign in Google Ads
1) Create a new Video Campaign
2) Select "Non-skippable reach" as the campaign subtype
📝 Note: You can upload video ads up to 15 seconds or less
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Frequently Asked Questions on Creating an Unskippable Video Campaign in Google Ads
What is an unskippable video campaign in Google Ads?
An unskippable video campaign uses 15-second non-skippable video ads that viewers must watch before, during, or after YouTube videos. These ads are ideal for brand awareness, product launches, or strong messaging, where full view completion is essential.
How do I create an unskippable video campaign in Google Ads?
Sign in to your Google Ads account.
Click + New Campaign → Create Campaign Without a Goal’s Guidance.
Select Video → Non-Skippable In-Stream.
Choose your campaign name, budget, and networks (YouTube videos, partners, etc.).
Set your target audience, location, and language.
Enter your YouTube video URL as the ad creative.
Configure bidding strategy (CPM) and click Create Campaign.
Your video will now serve as a non-skippable in-stream ad on eligible YouTube inventory.
What is the cost model for unskippable video ads?
Unskippable video campaigns use CPM bidding (cost per 1,000 impressions) — you pay when your ad is shown 1,000 times, not per view. This model suits brands aiming for maximum exposure and awareness rather than direct response actions.
What are best practices for unskippable video campaigns?
Keep videos short, impactful, and visually engaging — the first 3 seconds matter most.
Include your brand logo, product, or message early in the video.
Use broad targeting for awareness, but refine later via remarketing.
Track View Rate, CPM, and Reach to gauge visibility performance.
Test variations in messaging or visuals to find the most memorable combination.
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