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Watch the Video Tutorial:
How to Choose Between a Daily Budget vs a Lifetime Budget in Meta Ads
💶 Daily Budget:
▶ Better control budget pacing
▶ Easier to make changes in real-time
▶ Overall more flexible and ideal for always-on campaigns
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💵 Lifetime Budget:
▶ Can use Ad Scheduling
▶ Outsource budget pacing to the algorithm
▶ Better for tactical campaigns with an end date
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Frequently Asked Questions on How to Choose Between a Daily Budget vs a Lifetime Budget in Meta Ads
What’s the main difference between a daily budget and a lifetime budget?
Daily Budget → Meta spends around your set amount every day.
Lifetime Budget → Meta spends flexibly across the full campaign duration.
When should I use a Daily Budget?
Use Daily Budgets when you want:
Consistent daily spend
Always-on campaigns
Stable learning and optimisation
Simpler budget control
When is a Lifetime Budget better?
Use Lifetime Budgets when you want:
Ad Scheduling / Day-Parting
Uneven spend across days
Short bursts (events, promos, launches)
Flexible spending based on opportunities
Can I schedule ads (run only at certain hours) with a daily budget?
No.
Ad Scheduling (day-parting) only works with Lifetime Budgets.
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