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Day of the Week Performance in Meta Ads

Step-by-step guide on how to check day-of-the-week performance in Meta Ads

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Watch the Video Tutorial:


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How to Analyse Day-of-Week Performance in Meta Ads

1) Login to your Meta Ads Manager

2) Click on the Breakdown button (above your reporting table)

3) Scroll down and open Time

4) Select Day

5) Download your data as csv file

6) Upload your data in AI

7) Ask AI to summarise performance by day of the week

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Frequently Asked Questions on How to Analyse Day-of-Week Performance in Meta Ads

Where do I find day-of-week performance data in Meta Ads?

Inside Ads Manager:
Breakdown → By Time → Day
This instantly shows results per day of the week.

Why do some days perform better than others?

Because user behaviour changes by day due to:

Payday cycles
Cultural habits
Work schedules
Weekend vs weekday intent
Industry-specific patterns

How much data do I need for a reliable day-of-week analysis?

Minimum: 30–90 days of data.
Avoid analysing short periods — you’ll get noisy, misleading trends.

Can I run ads only on the best-performing days?

Yes — but only with a lifetime budget, because ad scheduling (day-parting) doesn’t work with daily budgets.

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