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Watch the Video Tutorial:
How to Decrease Avg CPC in Google Ads
Option 1: Switch to Manual CPC bid strategy
Option 2: Apply a Target CPA bid strategy with a Max CPC bid cap
Option 3: Apply a Maximise Clicks bid strategy with Max CPC bid cap
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Frequently Asked Questions on Decreasing Avg CPC in Google Ads
What is Average CPC in Google Ads?
Average CPC is the average amount you pay per click on your ads. Lowering it helps you get more clicks for the same budget.
Why is my Average CPC high?
High CPC usually happens due to strong competition, high keyword bids, or low ad relevance.
How can I decrease Average CPC?
Use more relevant keywords, improve Quality Score, adjust bids, and refine targeting. Smart match + negative keywords help too.
Will lowering CPC affect my ad position?
Yes, reducing bids may lower your ad rank, so balance CPC with quality and ad relevance to maintain performance.
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