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Watch the Video Tutorial:
How to Compare Link Clicks vs Landing Page Views in Meta Ads
🖱️ Link Clicks = count when the user CLICKS on the ad. Best for sending traffic to Messenger or WhatsApp
💻 Landing Page Views: count when the landing page LOADS 100%. Best for sending traffic on a website or landing page
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Frequently Asked Questions on How to Compare Link Clicks vs Landing Page Views in Meta Ads
What’s the difference between a Link Click and a Landing Page View?
Link Click
Any click on a link that leads off Facebook/Instagram.
Includes clicks that don’t fully load your website.
Landing Page View (LPV)
A click + the landing page fully loaded.
Requires the Meta Pixel or Conversions API to fire the PageView event.
Why do I get lots of Link Clicks but very few Landing Page Views?
Website load time > 3 seconds.
Bad traffic quality (cheap geos, low intent audience).
Heavy creatives attracting “curiosity clicks.”
Pixel not firing correctly on first page load.
Which objective should I choose: Link Clicks or Landing Page Views?
If you care about quality traffic, choose Landing Page Views.
If you need reach + curiosity traffic, choose Link Clicks.
If you want sales, choose Conversions
Are Landing Page Views more expensive than Link Clicks?
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