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Watch the Video Tutorial:
How to Compare Link Clicks vs Landing Page Views in Meta Ads
🖱️ Link Clicks = count when the user CLICKS on the ad. Best for sending traffic to Messenger or WhatsApp
💻 Landing Page Views: count when the landing page LOADS 100%. Best for sending traffic on a website or landing page
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Frequently Asked Questions on How to Compare Link Clicks vs Landing Page Views in Meta Ads
What’s the difference between a Link Click and a Landing Page View?
Link Click
Any click on a link that leads off Facebook/Instagram.
Includes clicks that don’t fully load your website.
Landing Page View (LPV)
A click + the landing page fully loaded.
Requires the Meta Pixel or Conversions API to fire the PageView event.
Why do I get lots of Link Clicks but very few Landing Page Views?
Website load time > 3 seconds.
Bad traffic quality (cheap geos, low intent audience).
Heavy creatives attracting “curiosity clicks.”
Pixel not firing correctly on first page load.
Which objective should I choose: Link Clicks or Landing Page Views?
If you care about quality traffic, choose Landing Page Views.
If you need reach + curiosity traffic, choose Link Clicks.
If you want sales, choose Conversions
Are Landing Page Views more expensive than Link Clicks?
Yes, Landing Page Views usually cost more than Link Clicks because Meta optimizes for users who actually wait for your page to load, not just click. It drives higher-quality traffic, which is why the CPM/ CPC can be higher.
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