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Watch the Video Tutorial:
How to Disable Display Network from Your Paid Search Campaigns in Google Ads
1) Select the Paid Search campaign you would like to modify via the dropdown menu
2) Navigate to Settings
3) Open Networks
4) Un-tick the box next to "Include Google search partners"
💡 Tip: Check Google search partners performance to decide if you should keep or turn off Display Network
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Frequently Asked Questions on Disabling Display Network from Your Paid Search Campaigns in Google Ads
What is the Display Network in Google Ads?
The Google Display Network (GDN) is a collection of millions of websites, apps, and YouTube placements where your ads can appear visually — outside of Google Search. It’s automatically enabled in some Search campaigns, meaning your text ads may show on partner sites that aren’t part of the search results page.
Why should I disable the Display Network in a Search campaign?
Disabling the Display Network prevents your Search ads from showing on irrelevant websites or apps, which can waste budget and lower conversion rates. Keeping your campaign focused on Search only ensures that your ads reach people actively searching for your keywords, resulting in higher intent traffic and better ROI.
How can I turn off the Display Network in Google Ads?
Go to your Google Ads dashboard → Campaigns → Settings → Networks. Under the “Display Network” option, uncheck the box labeled “Include Google Display Network.” Click Save, and your Search campaign will stop serving ads on Display placements immediately.
Will disabling the Display Network affect my campaign performance?
Yes, but in a positive way for most advertisers. You may see fewer impressions overall, but your traffic will become more targeted, with a likely improvement in click-through rate (CTR) and conversion rate since your ads will only appear on Google Search results.
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