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How to Eliminate Unassigned Traffic in Google Analytics
STEP 1: Check what goes under unassigned traffic in Google Analytics
1) Navigate to Traffic Acquisition Report
2) Add a Filter
3) Select condition as: Session default channel group exactly matches Unassigned
4) Change your dimension to Session source / medium from the drop-down menu in the first column
5) Check everything that is currently recorded as Unassigned
STEP 2: Create New Channel Group
1) Navigate to Admin (bottom-left-hand-side)
2) Select Channel groups
3) Click to Create new channel group
4) Name your new channel group
5) Select Add new channel and give it a name (for example AI tools)
6) Define the conditions based on the source and medium
7) Save
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Frequently Asked Questions on How to Eliminate Unassigned Traffic in Google Analytics
What is the fastest way to eliminate Unassigned traffic in Google Analytics?
Make sure every marketing link uses proper UTM parameters so GA4 can classify the session.
Why does GA4 show Unassigned traffic?
It appears when GA4 can’t detect source, medium or channel due to missing or broken tracking.
Can UTMs remove most Unassigned traffic?
Yes, clean UTMs ensure almost all sessions get a clear source and medium.
Why do my paid campaigns fall into Unassigned?
The ad platform may be overwriting UTMs or auto tagging may not be active.
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