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Watch the Video Tutorial:
How to enable Auto Tagging in Google Ads
1️⃣ Navigate to Google Ads and access Account Settings
2️⃣ Under "Auto-tagging" check "Tag the URL that people click through from my ad"
3️⃣ Save and that's it!
➡️ Google Ads traffic will be labeled "google / cpc" under your Sessions source/medium report
➡️ Google Ads traffic will be grouped under "Cross-Network" if you are running Performance Max campaigns and "Paid Search" if you are running paid search campaigns
If you want to apply your own source / medium logic, navigate to this link:
https://ga-dev-tools.google/campaign-url-builder/
and create your own UTM Tag logic
Be mindful of how Google Analytics 4 is grouping traffic under the Session default channel group dimension:
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Frequently Asked Questions on Enabling Auto Tagging in Google Ads
What is auto tagging in Google Ads?
Auto tagging is a tracking feature that automatically adds a unique parameter called gclid (Google Click Identifier) to your ad URLs. This lets Google Analytics and other reporting tools identify which clicks came from your ads, helping you measure performance and conversion data more accurately.
How do I enable auto tagging in my Google Ads account?
Go to your Google Ads dashboard → Admin (Tools & Settings) → Account Settings → Tracking. Under the Auto Tagging section, check the box that says “Tag the URL that people click through from my ad.” Click Save. Once turned on, all future ad clicks will include the gclid parameter automatically.
Do I need to enable auto tagging if I already use manual UTM tags?
Yes, it’s still recommended. Auto tagging works seamlessly with Google Analytics, ensuring accurate import of conversion and attribution data. You can use both together, but avoid duplicating parameters — let gclid handle the main tracking, and use UTMs only for non-Google platforms.
Why is my Google Ads data not showing in Google Analytics even with auto tagging on?
If your data isn’t syncing, check that:
Auto tagging is enabled correctly.
Google Ads and Google Analytics are properly linked.
The gclid parameter isn’t being stripped or blocked by redirects or tracking tools.
Ensuring consistent site URLs and HTTPS redirects usually fixes the issue.
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