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Watch the Video Tutorial:
How to Exclude Audience Network in Meta Ads
1) Select your Campaign
2) Click on Edit under your Ad Set
3) Scroll down and find the Placements section
4) Click on Show more settings
5) Click on Placement controls
6) Open the Apps and sites dropdown menu
7) Deselect all options
8) Publish your changes
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Frequently Asked Questions on How to Exclude Audience Network in Meta Ads
What is Audience Network?
Audience Network = Meta showing your ads on other apps and websites, not just FB/IG.
Great for scale… sometimes trash quality.
Can I fully exclude Audience Network?
YES — when using manual placements.
NO — when using some Advantage+ campaign types (e.g., Advantage+ Shopping sometimes locks placements).
Why is Audience Network checked ON by default?
Meta tries to maximize cheap impressions and “efficiency.”
Translation: more traffic but not always good traffic.
Does excluding Audience Network increase costs?
Usually slightly, because you’re removing cheap impressions, but often leads to higher-quality clicks
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