top of page
🚀
Watch the Video Tutorial:
How to Exclude Display Placements in Google Ads
1) Login to your Google Ads Account
2) Navigate to Campaigns
3) Select your Display Campaign
4) Open the Insights and reports dropdown menu (left-hand-side)
5) Select "when and where ads showed"
6) Select "where ads showed"
7) Select the placements you would like to exclude
8) Click on "Edit" and select "Exclude from campaign"
How to Lorem ipsum dolor sit amet
-
Step 1
-
Step 2
-
Step 3
Frequently Asked Questions on Excluding Display Placements in Google Ads
What are display placements in Google Ads?
Display placements are the websites, apps, and YouTube channels across the Google Display Network (GDN) where your ads can appear. These placements are either chosen automatically by Google or manually selected by you based on your targeting settings.
Why should I exclude certain placements in my Display campaigns?
Excluding placements helps eliminate poor-quality or irrelevant traffic that wastes your budget. By removing underperforming sites, apps, or videos, you can improve your ad CTR, conversion rate, and ROAS while maintaining brand safety.
How do I exclude specific placements in Google Ads?
Log in to your Google Ads dashboard → Campaigns → Display Campaign.
Click Content → Placements → Exclusions.
Select the campaign or ad group level for your exclusion.
Click + Add Exclusions and enter the URLs, apps, or YouTube channels you want to exclude.
Click Save.
Your ads will no longer appear on those excluded placements.
What are best practices for managing display placement exclusions?
Review your Placement Report regularly to identify low-performing sites.
Exclude placements with high impressions but low conversions.
Use a Placement Exclusion List to apply the same exclusions across multiple campaigns.
Avoid overly broad exclusions to maintain enough reach for performance testing.
bottom of page