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Watch the Video Tutorial:
How to Exclude Feed Placements in Meta Ads
1) Select your Campaign
2) Click on Edit under your Ad Set
3) Scroll down and find the Placements section
4) Click on Show more settings
5) Click on Placement controls
6) Open the Feed dropdown menu
7) Deselect all options
8) Publish your changes
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Frequently Asked Questions on How to Exclude Feed Placements in Meta Ads
Can I exclude Feed placements in Meta Ads?
YES — but only when you use Manual Placements.
If you use Advantage+ Placements, Feed is forced ON.
Why would someone exclude Feeds?
Exclude Feed placements if you want to run Reels only campaigns
Does excluding Feed increase costs?
Often yes, because:
Feed is Meta’s largest inventory pool
Removing it means fewer impressions to choose from
Reels/Stories CPM can fluctuate
Is Feed traffic higher quality than Stories/Reels?
Generally YES.
Feed users scroll slower → better:
Landing Page Views
Add-to-carts
Purchases
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