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How to Exclude Internal Traffic in Google Analytics
1️⃣ Navigate to Admin (bottom-left-hand-side)
2️⃣ Navigate to Data Streams (under the Property Column)
3️⃣ Select your Data Stream
4️⃣ Click on "Configure tag settings"
5️⃣ Under "Settings" select "Define internal traffic"
6️⃣ Click on the "Create" button
7️⃣ Under the "Match Type" dropdown menu select "IP Address equals"
8️⃣ Under value insert the IP Address
You can use this link to find your IP address:
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Frequently Asked Questions on How to Exclude Internal Traffic in Google Analytics 4
How do I exclude internal traffic in GA4?
Create an internal traffic rule in Data Streams and then add a traffic_type parameter in your tag to filter it out.
Where do I define internal traffic in GA4?
You can set it under Admin then Data Streams then More tagging settings then Define internal traffic.
How do I activate the internal traffic filter?
Go to Admin then Data Filters and switch the Internal Traffic filter to Active.
Why is my internal traffic still showing?
Your filter may be set to Testing instead of Active or your IP rule may not match the request.
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