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Watch the Video Tutorial:
How to Exclude Messenger Placements in Meta Ads
1) Select your Campaign
2) Click on Edit under your Ad Set
3) Scroll down and find the Placements section
4) Click on Show more settings
5) Click on Platforms
6) Deselect Messenger
7) Publish your changes
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Frequently Asked Questions on How to Exclude Messenger Placements in Meta Ads
Can I exclude Messenger placements?
YES — but only with Manual Placements.
If you’re using Advantage+ Placements, Messenger stays ON.
Does excluding Messenger increase costs?
Maybe a bit.
Messenger is cheap inventory, so removing it can push CPM slightly higher.
BUT quality improves dramatically.
Is Messenger good for conversions?
Not really.
Messenger placements are better for:
Chat-based workflows
Customer support
WhatsApp-style nurturing
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