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Watch the Video Tutorial:
How to Exclude Mobile and Tablet Devices from your Google Ads Campaigns
1) Login to Google Ads
2) Select the campaign you would like to modify
3) Open the Insights and Reports dropdown menu (Left-hand-side)
4) Navigate to Devices
5) Under the Bid Adj column, click on the pen icon ✏️ to edit
6) Input "Decrease 100%" as your bid adjustment
📝 Note: You can exclude mobile and tablet devices from Search, Display and Video campaigns. You CANNOT exclude devices from PMax and Demand Gen campaigns
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Frequently Asked Questions on Excluding Mobile and Tablet Devices from your Google Ads Campaigns
How do I exclude mobile and tablet devices in Google Ads?
Go to your Google Ads dashboard → Campaigns → Settings → Devices. You’ll see performance data for Computers, Mobile Phones, and Tablets. Set the bid adjustment for Mobile and Tablet devices to –100% to exclude them completely. This ensures your ads appear only to desktop users.
Can I partially reduce traffic from mobile or tablets instead of excluding them completely?
Yes. Instead of setting the bid adjustment to –100%, you can lower it by any percentage, such as –50%, to reduce how often your ads appear on those devices. This is useful when you still want some mobile visibility without prioritizing it.
Does excluding mobile and tablet devices affect campaign reach or performance?
Yes. Excluding devices will reduce your total impressions and clicks but can improve your conversion rate and cost efficiency if desktop users perform better. Always check device performance data before making exclusions so you can base your decision on real results.
Why would I want to exclude mobile or tablet traffic from my Google Ads campaigns?
Why would I want to exclude mobile or tablet traffic from my Google Ads campaigns?
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