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Watch the Video Tutorial:
How to Exclude Parked Domains in Google Ads
1) Login to your Google Ads account
2) Navigate to Tools (left-hand-side menu)
3) Select Content suitability
4) Scroll down and open the Excluded types and labels dropdown menu
5) Check the Parked domains box
6) Save
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Frequently Asked Questions on Excluding Parked Domains in Google Ads
What are parked domains in Google Ads?
Parked domains are web addresses that don’t contain real content — usually placeholders with ads or generic text. Ads displayed on these sites often attract low-quality traffic and can waste budget without generating meaningful conversions.
Why should I exclude parked domains from my campaigns?
Excluding parked domains helps improve traffic quality, CTR, and conversion rates. Since parked domains don’t provide valuable user engagement, removing them prevents budget loss and ensures your ads appear on relevant, content-rich websites instead.
How do I exclude parked domains in Google Ads?
Log in to your Google Ads account → Campaigns → Display Campaigns.
Click Placements → Exclusions.
Add parked domain URLs to your exclusion list manually or upload a file with multiple entries.
Alternatively, use the Placement Exclusion List under Tools & Settings → Shared Library for bulk management.
Click Save.
Your ads will now stop appearing on all excluded parked domains.
What are best practices for avoiding parked domains automatically?
Enable content exclusions for “Parked Domains” in Campaign Settings → Content Exclusions.
Review the Placement Report regularly to detect suspicious, low-engagement sites.
Use placement exclusion lists across all Display campaigns for consistency.
Combine this with Viewable CPM bidding to prioritize visible, high-quality placements.
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