top of page
🚀
Watch the Video Tutorial:
How to Exclude Right Column Placement in Meta Ads
1) Select your Campaign
2) Click on Edit under your Ad Set
3) Scroll down and find the Placements section
4) Click on Show more settings
5) Click on Placement controls
6) Open the Feed dropdown menu
7) Deselect Facebook right column
8) Publish your changes
How to Lorem ipsum dolor sit amet
-
Step 1
-
Step 2
-
Step 3
Frequently Asked Questions on How to Exclude Right Column Placement in Meta Ads
What is the Right Column placement?
The Right Column is a desktop-only placement that shows ads on the right-hand side of Facebook’s desktop interface.
It’s old-school, low-engagement, and mostly used for cheap impressions — not conversions.
Can I exclude the Right Column placement?
YES. You can fully remove it using Manual Placements at the Ad Set level.
Does Right Column drive conversions?
Rarely. It’s impression-heavy, engagement-poor, and conversion weak.
Best used only for:
Cheap reach
High-frequency retargeting
Branding campaigns
Is Right Column available for mobile?
No. It’s desktop-only.
bottom of page