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Watch the Video Tutorial:
How to Exclude Threads Placements in Meta Ads
1) Select your Campaign
2) Click on Edit under your Ad Set
3) Scroll down and find the Placements section
4) Click on Show more settings
5) Click on Platforms
6) Deselect Threads
7) Publish your changes
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Frequently Asked Questions on How to Exclude Threads Placements in Meta Ads
What is the Threads placement in Meta Ads?
Threads placement allows your ads to show inside the Threads app, Meta’s text-first social platform (similar to X/Twitter).
Can I exclude Threads placements?
YES — if you choose Manual Placements in the Ad Set.
NO — if you use Advantage+ Placements, Threads stays ON automatically.
Does Threads deliver low-quality traffic?
In most tests: yes.
Can I exclude Threads in Advantage+ Shopping campaigns?
NO. Advantage+ Shopping and other automated campaign types lock placements — including Threads.
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