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How to Filter Specific Google Ads Conversions in Looker Studio
1. Click on Insert (top menu) and add a Scorecard, Chart, or any visualization of choice
2. Select your visualization, from the right-hand-side under the SET-UP column, and select "Conversions" as a metric
3. Scroll down and click on ADD A FILTER
4. Create a Filter that includes the "Segment Conversion Type Name" as per the name of your Google Ads Conversion
5. Save the filter
That's it!
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Frequently Asked Questions on Filtering Specific Google Ads Conversions in Looker Studio
What is the purpose of filtering specific Google Ads conversions in Looker Studio?
Filtering specific conversions lets you focus on the most meaningful actions for your business—such as purchases, sign-ups, or calls—without including irrelevant data. It helps you measure performance and ROI for each conversion type separately, giving you cleaner and more actionable reports.
How do I filter a specific conversion in Looker Studio?
In your Looker Studio report, click on your chart or table and open the Data tab. Under Filter, click Add a Filter → Create a Filter. Choose Include → Conversion Name → Equals → [Your conversion name], then apply the filter. The report will now display data for only that specific conversion action.
Can I include multiple conversion actions in one report?
Yes. When creating your filter, you can add multiple conditions using OR logic—for example, “Segment Conversion Type Name equals Purchase OR Conversion Name equals Sign-up.” This allows you to visualize combined performance across several conversion goals in a single chart or table.
Why is my filter not showing any data?
If your filter returns no data, double-check that:
You’re using the exact Conversion Name from Google Ads (case-sensitive).
Your data source is correctly linked to the Google Ads account containing those conversions.
There’s data available for the selected date range.
Correcting any of these typically resolves missing data issues.
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