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Watch the Video Tutorial:
How to Find the Best Day of the Week & Hour of Day in Meta Ads
1) Login to your Meta Ads Manager
2) Click on the Breakdown button
3) Select Time ➡️ Day to breakdown performance by date
4) Select Delivery ➡️ Time of day to breakdown performance by hour of day
5) Download the report in csv
6) Navigate to an AI tool (ChatGPT or Claude), ideally you should have the premium subscription
7) Upload the csv file and ask the tool to give you a day of the week and hour of day analysis
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Frequently Asked Questions on How to Find the Best Day of the Week & Hour of Day in Meta Ads
Does my ad account timezone affect the results?
YES.
Hourly breakdown uses Ad Account timezone, not the user’s timezone.
Should I optimize my ads manually based on the best times?
NO. Let Meta optimize in real-time.
Does Meta already optimize for the best time?
YES. Meta delivers more aggressively when users are most likely to convert.
Manual scheduling is optional, not required.
Should I schedule ads only for peak hours?
Not always.
Sometimes conversions occur at night but Meta COLLECTS signals during the day.
Cutting off too much can break optimization
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