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How to find Competitive Ads on Facebook/Instagram via the Meta Ads Library

Step-by-step guide on how to find competitive ads in the Meta Ads Library

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How to Find Competitive Ads via the Meta Ads Library

1️⃣ Navigate to this link: https://www.facebook.com/ads/library/

2️⃣ Select your Country and select "All Ads"

3️⃣ Type in a keyword or select an Advertiser

4️⃣ You can click on "Filters" to choose the platform, media type, dates, and language

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Frequently Asked Questions on How to Find Competitive Ads via the Meta Ads Library

What is the Meta Ads Library?

It is a public database where you can search and view all active ads running across Facebook and Instagram.

Where do I access the Meta Ads Library?

Go to the official Ads Library website and choose the country and platform you want to search.

Can I filter ads by platform or format?

Yes, you can filter by Facebook, Instagram, Audience Network and Messenger as well as by media type.

Can I see targeting details of competitor ads?

No, Meta only shows the creative and copy, not the specific targeting or audiences used.

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