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How to find which languages are driving traffic to your website with Google Analytics
1) Login to Google Analytics
2) Navigate to Demographic details report (under User attributes drop-down)
3) Change the dimension to Language
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Frequently Asked Questions on How to find which languages are driving traffic to your website with Google Analytics
How do I find which languages are driving traffic in Google Analytics 4?
Open the Demographics report and select the “Language” dimension. GA4 will show traffic volumes, engagement, and conversions by user language.
How do I see which pages different languages are landing on?
Use an Exploration with Landing Page as the primary dimension and add Language as a breakdown. This shows which content resonates with each language group.
Why is some traffic showing “not set” for language?
This happens when browsers or devices block language data for privacy reasons. GA4 can’t detect the setting, so it labels the field as “not set.”
How do I check conversions by language?
Open the Demographics report and switch to Language as a dimesion. Then look under the Key events column to find how many conversions are generated by each language
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