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Watch the Video Tutorial:
How to Find Negative Keywords for Your Google Ads Campaigns
1) Navigate to Search Terms report and look into the last 2 weeks for large Google Ads accounts or the last 3 months for small accounts
2) Apply a filter Added/Excluded as None, and another filter to view only terms with less than 1 conversions
3) Apply a filter to view only keywords with 0 clicks
4) Sort search terms alphabetically from Z to A to find foreign search terms
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Frequently Asked Questions on Finding Negative Keywords for Your Google Ads Campaigns
What are negative keywords in Google Ads?
Negative keywords are search terms you exclude from triggering your ads. They prevent your campaigns from showing up on irrelevant or low-intent searches — helping you save budget, improve CTR, and attract higher-quality traffic.
How do I find negative keywords for my Google Ads campaigns?
Go to your Google Ads dashboard → Keywords → Search Terms.
Review the queries triggering your ads.
Identify irrelevant or low-quality terms (e.g., “jobs,” “free,” “DIY”).
Select them and click Add as Negative Keyword.
You can add them to the ad group, campaign, or shared negative list level depending on scope.
You can also use Google Keyword Planner, Search Console, or third-party tools like Semrush or Ahrefs to uncover irrelevant terms based on your target keywords.
What types of keywords should I exclude?
Irrelevant intent terms: “careers,” “training,” “reviews.”
Low commercial intent: “free,” “cheap,” “samples.”
Competitor names (if not targeting comparison searches).
Geographic mismatches outside your service area.
Informational searches (e.g., “how to,” “what is”).
These filters help refine targeting toward users most likely to convert.
What are best practices for managing negative keywords?
Review the Search Terms Report weekly for new irrelevant queries.
Group negatives by category (e.g., “Job Seekers,” “Freebies,” “Competitors”).
Use broad match negatives sparingly — they can block too much traffic.
Create shared negative keyword lists for multiple campaigns.
Continuously refine as your campaign scales and audience evolves.
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