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Watch the Video Tutorial:
How to Find Perplexity Traffic in Google Analytics
1) Login to your Google Analytics account
2) Navigate to Reports (left-hand-side menu)
3) Navigate to Traffic Acquistion Report
4) Change the dimension to Session Source / Medium
5) Type Perplexity in the search bar and press enter
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Frequently Asked Questions on How to Find Perplexity Traffic in Google Analytics
How do I find Perplexity traffic in Google Analytics 4?
Simply visit the Traffic Acquisition report, switch to Session source / medium dimension and search for perplexity
Can GA4 show which Perplexity question or thread sent the traffic?
No, GA4 doesn’t capture the specific query. You can use unique campaign UTMs if you want to differentiate prompts or content types.
How do I group Perplexity traffic in GA4?
Create a custom channel rule using your UTM source “perplexity.” All tagged visits will then appear under one clean AI channel.
Can I compare Perplexity traffic with ChatGPT or Claude?
Yes, you can compare them in the Traffic Acquisition report. You can instantly see which AI Tool brings higher-quality traffic.
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