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Watch the Video Tutorial:
How to Find Pinterest Traffic in Google Analytics
1) Login to your Google Analytics account
2) Navigate to Reports (left-hand-side menu)
3) Navigate to Traffic Acquistion Report
4) Change the dimension to Session Source / Medium
5) Type Pinterest in the search bar and press enter
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Frequently Asked Questions on How to Find Pinterest Traffic in Google Analytics
How do I find Pinterest traffic in Google Analytics 4?
Open the Traffic Acquisition report and filter Session Source for “pinterest.com.” GA4 will list all sessions that originated from Pinterest clicks.
How do I see which pages users visit after clicking from Pinterest?
Open the Landing Page report and filter by your Pinterest UTM source or pinterest.com. This shows which pages attract traffic from specific pins.
Can GA4 track separate Pinterest boards or pins?
Yes, use unique UTM campaigns or content tags for different boards or pin types. GA4 will then reveal which creatives perform best.
Can I track Pinterest Ads in Google Analytics?
Yes, add UTMs to all Pinterest Ads URLs. GA4 will separate organic pins from paid campaigns if you use different UTM sources or mediums.
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