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Watch the Video Tutorial:
How to Find Reddit Traffic in Google Analytics
1) Login to your Google Analytics account
2) Navigate to Reports (left-hand-side menu)
3) Navigate to Traffic Acquistion Report
4) Change the dimension to Session Source / Medium
5) Type Reddit in the search bar and press enter
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Frequently Asked Questions on How to Find Reddit Traffic in Google Analytics
How do I find Reddit traffic in Google Analytics 4?
Open the Traffic Acquisition report and filter Session Source for “reddit.com”. GA4 will show all sessions that came from Reddit links and posts.
Can I track Reddit traffic in real time?
Yes, open GA4’s Realtime report and filter for Reddit as the source. This is useful when your content is trending or gets shared in a large subreddit.
Can I compare Reddit traffic with other social channels in GA4?
Yes, use the Session Source or Default Channel Grouping dimensions in the Traffic Acquisition report. This lets you benchmark Reddit against platforms like Facebook, TikTok, and X.
How can I track different Reddit campaigns separately?
Use unique UTM parameters when posting links in different subreddits or threads. GA4 will group each campaign so you can see which communities perform best.
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