top of page
🚀
Watch the Video Tutorial:
How to Find TikTok Traffic in Google Analytics
1) Login to your Google Analytics account
2) Navigate to Reports (left-hand-side menu)
3) Navigate to Traffic Acquistion Report
4) Change the dimension to Session Source / Medium
5) Type TikTok in the search bar and press enter
How to Lorem ipsum dolor sit amet
-
Step 1
-
Step 2
-
Step 3
Frequently Asked Questions on How to Find TikTok Traffic in Google Analytics
How do I track TikTok traffic in Google Analytics 4?
You can see TikTok referrals under the Traffic Acquisition report in GA4 by filtering “tiktok.com”. If TikTok isn’t showing, set up UTM parameters on all links in your bio and ads to make attribution accurate.
Why doesn’t TikTok show up as a traffic source in GA4?
TikTok often appears as “Direct” or “Unassigned” because the app strips referral data. Consistent UTM tagging fixes this and ensures GA4 recognises TikTok clicks and sessions correctly.
How can I use UTMs to measure TikTok performance?
Add source, medium, and campaign tags to every TikTok link so GA4 can group your social traffic properly. This helps you understand click quality, engagement depth, and conversion behaviour.
Why are my TikTok clicks higher than my GA4 sessions?
TikTok counts taps instantly, while GA4 only counts a session when the page loads fully. Ad blockers, slow loading times, and in-app browser limitations often create this mismatch.
bottom of page