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Watch the Video Tutorial:
How to Analyse Gender & Age Group Performance in Meta Ads
1) Login to your Meta Ads Manager
2) Click on the Breakdown button (above your reporting table)
3) Scroll down and open Demographics
4) Select Age, Gender or Age and Gender
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Step 1
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Step 2
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Step 3
Frequently Asked Questions on How to Analyse Gender & Age Group Performance in Meta Ads
Does Meta automatically optimize by Age & Gender?
YES — Meta pushes budget into the strongest demographic pockets by default.
Manual exclusions = only when data clearly supports it.
Should I exclude weak age groups at the beginning of a campaign?
No, run at least 7–14 days, let Meta optimize, then kill weak pockets.
Should I target only my best age range from the start?
Not always.
Broad targeting often outperforms manual slicing.
Start broad → optimize based on real data → refine.
How much data do I need for reliable demographic analysis?
Minimum: 30 conversions
Recommended: 100+ conversions
Ideal: 300–500 conversions
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