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Watch the Video Tutorial:
How to get a Google Ads Developer Token API Center
📝 Prerequisite: You need to create a Google Ads Manager Account
➡️ Simply navigate to this link: https://ads.google.com/home/tools/manager-accounts/
Or check this video: https://youtu.be/hxjSOOaTrWo
If you already have a Google Ads Manager Account, you can apply for basic access via this link: https://support.google.com/adspolicy/contact/new_token_application
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1) Login to your Google Ads Manager Account
2) Navigate to Admin
3) Select API centre
4) Fill in the form to obtain a Google Ads Developer Token
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Frequently Asked Questions on Obtaining a Google Ads Developer Token API Center
What is a Google Ads Developer Token?
A Google Ads Developer Token is a unique identifier that allows developers to access and interact with the Google Ads API. It enables automation, integration, and management of Google Ads accounts programmatically, often used by agencies, software tools, and data teams to manage large-scale campaigns efficiently.
How do I apply for a Google Ads Developer Token?
Sign in to your Google Ads Manager Account (MCC) and navigate to Tools & Settings → Setup → API Center. Click Apply for Access and fill in the required information, including how you plan to use the API. Once submitted, Google will review your application and issue a test token or a standard token depending on your intended use.
What’s the difference between a test token and a standard token?
A Test Token allows you to make API calls in a sandbox or test environment — perfect for development and experimentation.
A Standard Token gives you access to production accounts so you can manage live campaigns, billing, and reporting.
You must comply with Google Ads API policies before being approved for standard access.
How long does it take to get approval for a Developer Token?
Approval time varies but typically takes a few business days. Google’s team reviews your application to ensure compliance with API terms of service, use cases, and technical setup. You’ll receive an email notification once your token status changes.
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