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Watch the Video Tutorial:
How to Breakdown of Google Ads Performance by Day of the Week and Time of the Day
Breakdown by Time of the Day:
1. Login to your Google Ads
2. Navigate to Campaigns
3. Click on the Segment button (on top of your reporting table)
4. Select Time
5. Select Hour of the day
Breakdown by Day of the Week:
1. Login to your Google Ads
2. Navigate to Campaigns
3. Click on the Segment button (on top of your reporting table)
4. Select Time
5. Select Day of the week
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Frequently Asked Questions on Google Ads Performance Breakdown by Day of the Week and Time of the Day
Why should I analyze Google Ads performance by day and time?
Analyzing performance by day of the week and time of day helps identify when your ads perform best. This insight allows you to optimize bids, budgets, and ad scheduling to focus on high-performing periods — reducing wasted spend and improving ROI.
How do I view performance by day of the week or time of day in Google Ads?
Go to your Google Ads dashboard → Campaigns.
Click on the Reports icon → Predefined Reports → Time → Day of Week or Hour of Day.
Review key metrics like CTR, CPA, Conversions, and Cost.
Use this data to adjust ad scheduling (dayparting) based on performance trends.
Can I automate bid adjustments based on day and time performance?
Yes. You can create ad schedules and apply bid adjustments for specific days or time ranges. For example, you might increase bids during weekdays 9 AM–6 PM if conversion rates are highest then, and decrease them during low-performing hours.
What are best practices when analyzing time-based performance?
Allow at least 30 days of data for accurate trend insights.
Segment by device or location for deeper context.
Test ad scheduling gradually — avoid drastic changes.
Combine insights with conversion tracking to prioritize profit-driving periods.
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