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Watch the Video Tutorial:
How to Breakdown Your Google Ads Report by Conversion Name
1. Login to your Google Ads
2. Navigate to Campaigns
3. Click on the Segment button (on top of your reporting table)
4. Select Conversions
5. Select Conversion Action
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Frequently Asked Questions on How to Breakdown Your Google Ads Report by Conversion Name
Why should I break down my Google Ads report by conversion name?
Breaking down your report by conversion name helps you understand which specific actions — like purchases, form submissions, or calls — drive the most value. It gives clearer insight into which campaigns or keywords are contributing to each conversion type, improving budget allocation and ROI analysis.
How do I view Google Ads performance by conversion name?
Log in to your Google Ads dashboard → Campaigns.
Click the Columns icon above your data table.
Choose Conversions → All Conversions.
Click Segment → Conversions → Conversion Action.
You’ll now see each conversion name (e.g., “Purchase,” “Lead Form Submit,” “Phone Call”) broken out in your report with its respective performance metrics.
Can I filter or export data by specific conversion names?
Yes. You can apply filters using Conversion Action → equals → [conversion name] to view one or more conversion types. You can also download the report as a CSV or Excel file for deeper analysis or visualization in tools like Looker Studio.
What are best practices for analyzing conversions by name?
Compare conversion rates and CPA for each action to spot high-performing goals.
Exclude low-impact conversions that inflate results (like “Page Visits”).
Align campaign objectives with the most valuable conversion type (e.g., sales vs. leads).
Regularly review and rename outdated or duplicate conversions for clarity.
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