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How to Group AI Traffic in Google Analytics 4
1) Navigate to Traffic Acquisition report, change the dimension to Session source / medium and use the search bar to check which AI sources are driving traffic to the channel
2) Navigate to Admin (bottom-left-hand-side)
3) Select channel groups, under Data Display
4) Click on the "Create new channel group button"
5) Click on the "Add new channel" button
6) Name your channel (for example "AI Tools")
7) Click on the "Add condition group" button and configure the conditions for the new channel (for example: Source contains chatgpt etc.)
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Frequently Asked Questions on How to Group AI Traffic in Google Analytics 4
How do I group AI traffic in Google Analytics 4?
The simplest way is to create a new custom channel group and group AI traffic based on source name
How do I compare AI traffic against SEO and social channels?
Once AI traffic is grouped under its own channel, you can use standard GA4 reports to compare engagement, session depth, and conversions. This shows how AI-driven discovery performs next to search and social.
Can I see which prompts generated website traffic with Google Analytics?
No, Google Analytics will show you how many sessions and users visited your website via AI tools but it is not able to show you which prompts were used
Can I track key events generated by AI traffic with Google Analytics?
Yes, simply use the key events column in your Traffic Acquisition report and look into your AI traffic
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