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Watch the Video Tutorial:
How to Import Google Analytics Events to Google Ads from Google Analytics
1) Login to Google Analytics
2) Navigate to Admin (Bottom left-hand-side)
3) Select Google Ads links
4) Select your Google Ads account
5) Click on Get started under Create conversions with Google Ads
6) Check Create Conversion action
7) Select your Google Ads account
8) Check the Key Events or Events you want to import to Google Ads
9) Select a Conversion category
10) Click Next and Save
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Frequently Asked Questions on Importing Google Analytics Events to Google Ads from Google Analytics
Why should I import Google Analytics Events to Google Ads?
Imported events help track conversions, optimize bidding, and see which campaigns drive real actions on your site.
How do I import Google Analytics events to Google Ads?
Go to Google Ads → Tools → Conversions → Import → Google Analytics, then select the events you want to track and confirm.
Will importing Google Analytics Events affect Google Ads bidding strategies?
Yes, once imported, events can be used as conversion actions, allowing Google Ads to optimize campaigns and bids based on real actions.
Will the imported Google Analytics Events apply to all Google Ads campaigns?
Yes, imported Google Analytics Events are account-level, so multiple campaigns can use the same event for optimization without duplication issues.
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