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Watch the Video Tutorial:
How to Increase Impression Share in Google Ads
Option 1: Increase campaign budget
Option 2: Bid for less keywords
Option 3: Decrease Avg. CPC
Option 4: Apply a Target Impression Share bid strategy
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Frequently Asked Questions on How to Increase Impression Share in Google Ads
What is Impression Share in Google Ads?
Impression Share is the percentage of times your ad shows compared to the total eligible auctions. Higher share = more visibility.
Why is my Impression Share low?
Low share usually happens due to low bids, limited budget, or high competition in your target keywords or audience.
Should I focus on absolute or lost Impression Share?
Both matter: Lost IS (budget) shows missed opportunities due to budget limits, while Lost IS (rank) highlights ad quality or bid issues.
Can increasing Impression Share improve conversions?
Yes, more visibility generally leads to more clicks and conversions, but ensure your ad and landing page are optimized to make the extra impressions profitable.
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