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Watch the Video Tutorial:
How to Run Instagram Reels-Only Campaigns in Meta Ads
1) Login to your Meta Ads Manager
2) Create a new campaign and select an Objective
3) Choose MANUAL setup (Do NOT go with Recommende settings)
4) Navigate at the Ad Set level
5) Scroll all the down to Placements
6) Click on Edit next to Advantage+ placements
7) Select Manual placements
8) Deselect all platforms and placements except Instagram Reels
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Frequently Asked Questions on How to Run Instagram Reels-Only Campaigns in Meta Ads
What is an Instagram Reels only campaign in Meta Ads?
It is a campaign that delivers exclusively on Instagram Reels without showing on Feeds, Stories or Facebook placements.
Where do I select Reels only placement?
Go to the ad set, switch to manual placements and choose only Instagram Reels.
Do all campaign objectives support Reels?
Most do, including engagement, video views, traffic and conversions, but some formats are restricted.
Do I need vertical creatives for Reels only campaigns?
Yes, Reels require vertical 9:16 videos for optimal delivery and performance.
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