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Watch the Video Tutorial:
How to Install the Meta Pixel via Google Tag Manager
1️⃣ Navigate to your Meta Business Manager (Facebook Business Manager) or Business Suite
2️⃣ Navigate to Events Manager
3️⃣ Click on "Add Events" and select "From a New Website"
4️⃣ Click on Install Code Manually and Copy the Meta Pixel code
5️⃣ Navigate to your GTM and Add a new Tag
6️⃣ Select Custom HTML as the Tag
7️⃣ Paste the Meta Pixel (Facebook Pixel) in the box
8️⃣ Select "All Pages" as the Trigger and save the Tag
9️⃣ Submit and Publish your Google Tag Manager Container
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Frequently Asked Questions on How to Install the Meta Pixel via Google Tag Manager
How do I add the Meta Pixel base code in GTM?
Create a new tag, choose Custom HTML, paste the pixel code from Meta and fire it on all pages.
Do I need to paste the full pixel script or just the ID?
You need the full pixel script inside GTM because GTM does not auto generate the code like some website builders do.
Where do I find my Meta Pixel code?
Open Events Manager in Meta, select your pixel and copy the base code from the Install Instructions section.
How do I track events using GTM?
Create new Custom HTML tags for each event and trigger them based on the page or user action you want to track.
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