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Watch the Video Tutorial:
How to Link Google Ads with HubSpot
1) Login to your Google Ads
2) Click on Tools (left-hand-side menu)
3) Select HubSpot
4) Select Direct connection
5) Click to Authorise and login to connect Google Ads with HubSpot
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Frequently Asked Questions on Linking Google Ads with HubSpot
Why should I link Google Ads with HubSpot?
Linking Google Ads with HubSpot lets you sync ad performance and lead data automatically. You can track which keywords, ads, and campaigns drive the most qualified leads, measure ROI across the customer journey, and optimize campaigns based on real CRM insights.
How do I connect my Google Ads account to HubSpot?
In your HubSpot dashboard, click the Settings (⚙️) icon.
Navigate to Marketing → Ads.
Click Connect Account → Google Ads.
Log in with your Google account and grant HubSpot access.
Once linked, HubSpot will automatically sync your ad data and create a connected ad account within the Ads dashboard.
What data syncs between HubSpot and Google Ads?
Once linked, HubSpot syncs:
Campaign and ad performance metrics (clicks, impressions, CPC, conversions).
Lead data, showing which ads generate the most contacts and deals.
Lifecycle stages and revenue attribution, letting you measure ROI beyond clicks.
This integration gives you end-to-end visibility — from first ad click to closed customer.
What are best practices for using the Google Ads–HubSpot integration?
Enable Auto Tracking so HubSpot adds UTM parameters automatically.
Use HubSpot audiences to sync smart lists directly to Google Ads for retargeting.
Review Ad Attribution Reports in HubSpot regularly for performance insights.
Align conversion actions between both platforms for accurate data matching.
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