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Watch the Video Tutorial:
How to Link Merchant Center with Google Ads
📝➡️ The SAME EMAIL needs to have ADMIN ACCESS on BOTH Google Merchant Center and Google Ads
Option 1 - Link from Google Merchant Center:
1) Login to your Google Merchant Center
2) Click on the gear icon (top-right-hand side)
3) Select Apps and services
4) Click on Add service
5) Select Google Ads and click Next
6) Select your Google Ads account
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Option 2 - Link from Google Ads:
1) Login to Google Ads
2) Navigate to Tools (left-hand-side menu)
3) Select Data Manager
4) Select Google Merchant Center
5) Select your Google Merchant Center account
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Frequently Asked Questions on Linking Merchant Center with Google Ads
What is Google Merchant Center and why should I link it to Google Ads?
Google Merchant Center (GMC) is the platform where you upload your product data so it can appear in Shopping ads, Performance Max campaigns, and free listings on Google. Linking GMC to Google Ads allows your campaigns to automatically access product information, pricing, and availability — helping you run product-based ads more effectively.
How do I link my Google Merchant Center account with Google Ads?
Sign in to your Google Merchant Center account.
Click the Tools & Settings (⚙️) icon → Linked Accounts.
Under Google Ads, click Link Account.
Enter your Google Ads Customer ID and click Send Link Request.
Log in to your Google Ads account → Tools & Settings → Linked Accounts → Google Merchant Center.
Approve the request.
Once approved, the two accounts will automatically share product and campaign data.
Can I link multiple Merchant Center accounts to one Google Ads account?
Yes. You can link multiple Merchant Center accounts to a single Google Ads account (and vice versa). This is particularly useful for agencies or large retailers managing multiple brands or product catalogs.
What are best practices for maintaining a healthy link between GMC and Google Ads?
Ensure both accounts use the same business information and currency.
Keep your product feed updated daily to avoid disapprovals or mismatched data.
Verify and claim your website domain in GMC before linking.
Regularly review the “Diagnostics” tab in Merchant Center for product errors or warnings.
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