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Watch the Video Tutorial:
How to Link a YouTube Channel to a Google Ads Account
1) Login to Google Ads
2) Navigate to Tools (Left-hand-side-menu)
3) Navigate to Audience manager (under Shared library)
4) Select "Your data sources"
5) Click on the "Link to YouTube button"
6) Select your channel
7) Click on "+ New link" and "Link channel"
8) Select your channel and send a link request
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Frequently Asked Questions on Linking a YouTube Channel to a Google Ads Account
Why should I link my YouTube channel to my Google Ads account?
Linking your YouTube channel to Google Ads allows you to run video campaigns, track engagement metrics (like views and watch time), and create remarketing audiences from people who interact with your videos. It also helps improve ad targeting and performance insights.
How do I link a YouTube channel to my Google Ads account?
In your Google Ads dashboard, go to Tools & Settings → Linked Accounts → YouTube.
Click + Link YouTube Channel.
Enter the YouTube channel URL you want to connect.
Choose the permission level (Owner, Manager, or Viewer).
The channel owner will need to approve the request in YouTube Studio.
Once approved, the accounts are linked, and data will start syncing automatically.
Can I link multiple YouTube channels to one Google Ads account?
Yes. You can link multiple YouTube channels to the same Google Ads account — ideal for brands managing several content channels or regional video assets. Each linked channel can be used for targeting, analytics, and audience creation.
How can I unlink a YouTube channel later if needed?
Go to Tools & Settings → Linked Accounts → YouTube, find the linked channel, and click Unlink. This disconnects data sharing but does not delete campaigns or assets already associated with that channel.
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