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Watch the Video Tutorial:
How to Mark Events as Key Events in Google Analytics
1) Navigate to Admin (bottom-left-hand-side)
2) Select Events, under Data Display
3) Toggle-on the button under the "Mark as key event" column
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Step 2
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Frequently Asked Questions on How to Mark Events as Key Events in Google Analytics
What are key events in GA4?
Key events are important actions you want to highlight in reporting, such as purchases, signups or leads.
How do I mark an event as a key event in GA4?
Go to Admin then Events and switch on the Key Event toggle next to the event you want to mark.
Does marking an event as a key event change how it’s tracked?
No, it only changes how GA4 highlights it in reports and attribution.
Can I have multiple key events at the same time?
Yes, GA4 allows several key events so you can track different types of conversions.
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