top of page
🚀
Watch the Video Tutorial:
How to measure UNIQUE Event Instances in Google Analytics 4
➡️ Event Count: Measures EVERY instance of the event.
➡️ Total Users with an Event filter: Measures UNIQUE instances of events based on users
How to Lorem ipsum dolor sit amet
-
Step 1
-
Step 2
-
Step 3
Frequently Asked Questions on How to measure UNIQUE Event Instances in Google Analytics 4
Does GA4 have a metric called “Unique Events” like Universal Analytics?
No, GA4 replaced “Unique Events” with user-based metrics such as Event count per user and Active users. These metrics give a clearer picture of how many users interacted, not just how many times.
: How can I see how many users triggered a specific event?
Open the Events report, click the event name, and use the metric “Active users.” This shows how many unique users performed that event at least once.
What’s the difference between Event Count and Event Count per User?
Event Count shows total occurrences, while Event Count per User shows frequency per individual. This helps you understand whether the event is happening repeatedly or only once per user.
Can I build a report that shows unique event triggers?
Yes, use Explorations and add the metric “Active users” with your event. This gives you a clean view of unique users who triggered that action.
bottom of page