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Watch the Video Tutorial:
How to Run Rapid Creative Testing in Meta Ads
1) Create 5-10 Ads under your Ad Set
2) Select all Ads
3) Click on the More dropdown menu
4) Select Create a new rule, select custom rule
5) Under Action, select: Turn off ads
6) Under Conditions, select:
Link clicks is greater than 100
OR
Amount spent is greater than 100
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Frequently Asked Questions on How to Run Rapid Creative Testing in Meta Ads
What is rapid creative testing in Meta Ads?
It is a fast process where you launch multiple creatives at once to quickly identify winners before scaling.
Which campaign objective is best for rapid testing?
Use the Sales or Leads objective because Meta optimizes toward real conversion signals.
How many creatives should I test at once?
Three to six is ideal because it gives Meta enough variation without spreading delivery too thin.
Should I keep audiences broad for rapid tests?
Yes, broad or large lookalikes give the algorithm more room to find performance differences.
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