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Watch the Video Tutorial:
How to run a DISCOVER ONLY Campaign in Google Ads
1) Login to your Google Ads account
2) Create a new campaign
3) Select Demand Gen as the campaign type
4) Under Ad-group, open the Channels drop-down menu
5) Select "Let me choose"
6) Check only Google Mail - uncheck everything else
7) Finilise your campaign set-up and launch your Gmail-only campaign!
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Frequently Asked Questions on running a DISCOVER ONLY Campaign in Google Ads
What is a Discover-only campaign in Google Ads?
A Discover campaign allows your ads to appear across Google Discover, YouTube Home, and Gmail Promotions tabs. A “Discover-only” setup focuses solely on Google Discover placements, giving you more control over ad delivery while targeting users browsing personalized Google content feeds.
How do I create a Discover-only campaign in Google Ads?
Log in to your Google Ads dashboard → + New Campaign.
Choose a goal such as Sales, Leads, or Website Traffic.
Select Discover as the campaign type.
Under Networks, deselect YouTube and Gmail to keep it Discover-only.
Add your creatives — headlines, descriptions, images, and logos.
Set your budget, targeting, and bidding strategy.
Click Publish.
Your ads will now appear only within the Google Discover feed on mobile devices.
Can I use videos or carousels in a Discover campaign?
Yes. Discover campaigns support single-image ads and carousel formats. While videos aren’t directly used in Discover-only placements, you can use rich imagery and lifestyle visuals to drive engagement.
What are best practices for Discover-only campaigns?
Use high-resolution, mobile-optimized images (1200x628 or larger).
Focus on attention-grabbing headlines and short, emotional copy.
Exclude YouTube and Gmail networks if you want pure Discover traffic.
Target audiences based on custom segments and first-party data for higher relevance.
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